Author

John Zacharia

Head of Business & Strategic Partnerships

John leads operations, business strategy, and partnerships at Hiremore. With over 16 years of experience working with enterprises and recruitment teams, he focuses on aligning hiring technology with measurable business outcomes. His work involves helping organizations scale hiring operations, improve recruiter productivity, and implement structured hiring frameworks.

2 Articles

Latest from John Zacharia

B2B email marketing India SaaS dashboard showing nurture sequence and open rate benchmarks

Digital Marketing

Email Marketing for Indian B2B SaaS in 2026: Sequences, Benchmarks, and What’s Actually Working

Indian B2B SaaS inboxes are running hot in 2026 — here's the exact nurture sequence, subject line split, and win-back system that's booking calls.

John Zacharia Jul 12, 2026 9 min read

Digital Marketing

Organic vs Paid: How Indian IT Companies Are Shifting Their 2026 Marketing Mix

Paid acquisition costs are climbing faster than deal sizes — here's the budget framework Indian IT companies are using to shift toward organic in 2026.

John Zacharia Jun 30, 2026 10 min read